A SaaS-based E-Commerce platform from Canada-based Shopify Inc. It includes online store templates and a POS system. It also provides a series of tools necessary for online stores, such as payment support, marketing, shipping, and translation, making it easy to open and operate an online store without relying on designers and engineers. It is subscription-based, omnichannel-compatible, and is gaining market share worldwide. It has been chosen by major manufacturers who are promoting D2C instead of opening stores on e-commerce sites operated by mall-like disruptors, and is sometimes referred to as the "Amazon and Rakuten killer.