Disruptor
Also known as a digital disruptor or disruptive innovator. Disruptor means to disrupt a market, and refers to an entity that uses digital technology to expand into existing businesses and grow rapidly. Many disruptors are digital technology startups (digital native companies), which are characterized by their flexibility to enter new industries with business models optimized for the digital age and take market share at an astonishing pace, without being bound by conventional frameworks or traditions. Google, Apple, Facebook, Amazon), as well as Uber, Airbnb, Netflix, etc.
Disruptor
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