D2C

Direct to Consumer
D2C stands for "Direct to Consumer," a business model in which a company plans and manufactures its own products and sells them directly to customers through its own e-commerce site, etc. D2C has developed mainly in the U.S. since the late 2000's. Because it does not involve major e-commerce sites such as Amazon, it does not incur intermediate margins, commissions, or other overhead costs. Because it does not involve major e-commerce sites such as Amazon, it does not incur intermediate margins, commissions, or other overhead costs, and allows retailers to produce and sell in small lots. In addition, since companies can collect their own data, they can offer campaigns and optimal services to their customers based on that data.

On the other hand, marketing, customer acquisition, and site development must also be done independently. The demand for this service has increased with the spread of the Internet and the growing generation of people who want to buy new brands. The difference between an e-commerce site and a retail site is that the manufacturer sells directly to the customer, not through a wholesaler.