Content marketing
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What is Content marketing?
Content marketing is a marketing technique that delivers useful content (information) about products and services to customers to help them make purchases. Content (information) here includes not only photos and videos on social networking sites, but also magazines, product catalogs, and word-of-mouth reviews from customers.
The disadvantage is that it takes longer to lead to a purchase because it delivers content (information) rather than advertising products and services, which is the main use of conventional advertising. However, this has the advantage that advertising costs can be reduced and the company can expect to gain a strong fan base.