At the request of a major Japanese system integrator, Company A, AsiaQuest and Company B, a major marketing consulting firm, conducted a report on DX case studies in Japan and overseas.
Background & Purpose
In order to support the client in promoting DX, Company A needed to keep abreast of the latest information and trends in various DX cases in Japan and overseas, and also needed a flat critique from an external perspective. In addition, since the client's business implementation was a prerequisite, these DX case studies needed to be analyzed from both the marketing and system development perspectives.
This led to a reporting project in which Company B, with its strength in marketing, and AsiaQuest, with its knowledge of system development, conducted a survey of DX case studies in Japan and overseas, and compiled the results of their analysis into a report.
Role
The process of problem solving and challenge in this project is as follows
Approach:
- Survey of overseas case studies focusing on the retail and distribution industry and research on business models, technology background, etc.
- Primary target industries are retail, logistics, entertainment, and facilities management
Key words for the survey:
- OMO (Online to Offline)
- D2C
- new retail
- last one mile
- MFC (Micro Fullfilment Center)
- dark store
- Individual authentication, ID and ticketing
(lessening the significance or value of the previous word) the likes of
Issue:
- To understand the latest DX trends, business models, and technologies used, with a focus on the retail industry, and to increase the amount of knowledge that will lead to future product development, technologies to be adopted, and solutions to be provided.
- To stimulate members' knowledge exploration and emergence by exposing them to a variety of cases
Issue Resolution:
- Analysis of DX trends in the U.S. and other major countries
- Reports on about 30 cases of major companies
- Elemental decomposition of the same, business model, and services
- Same, analysis of value delivery transformation through the introduction of digital technology.
Challenge:
- Extraction of notable cases and acquisition of detailed information from the U.S., China, and Europe, respectively
- Obtaining supporting information from various specialized journals, databases, etc.
- Transformation of DX Navigator's editorial information-gathering capabilities
Outlook for the future
In Japan, there are very few comprehensive summaries of DX case studies, which tend to lean toward specific well-known companies. AsiaQuest also feels that there are few articles, reports, or books that explain "why this model was established" from a technical perspective.
AsiaQuest will continue to focus on the leading trends of DX and strive to support our clients in generating ideas and formulating strategies for business transformation through digitalization.